App of the month: Covet Fashion

As you know, I'm pretty equally obsessed with fashion and gadgetry and all the apps that go with the latter.  So whenever these interests come together, I get a bit jelly-kneed and over-excited. Since all this excitement can't always be contained, I've decided to start bringing you an app of the month post every third week of the month.  It's my little way of sending some love back to the apps that keep me company on flights, bus rides and when I just want to zone out!

The first app of the month is COVET FASHION.  Did you actually think I could start with a non-fashion related app!?!

image courtesy of Crowdstar

I actually came across COVET FASHION during my Christmas vay-cay as I was browsing the app store on my iPad in search of games to keep me busy, or rather help me relax as I intended to when I wasn't out and about.  Over the last month, I have become terribly hooked on it, and for good reason.

First off, this app has the blessing of stylist to the stars and designer Rachel Zoe.  The game, which has a paper-dolls concept, is developed by Crowdstar, which have also brought us games such as Top Stylist and Social Girl, among others.  Playing COVET FASHION, users can dress up their avatars with digital renditions of real life clothes which are really available during the current season collections available from real brands.

“Everyone knows that I’m completely obsessed with fashion, style and anything glamorous and beautiful. I think everyone can and should have style, and what better way than to experiment and play with it online?” - Rachel Zoe

I'm emphasising the word 'real' here: yes, because the digital renditions are so fantastically accurate that it's truly as though you are dressing your doll up in real clothes.  Moreover, if you like a look so much, an online interface allows you to find it directly from the online store.  Having said that, I will concede that this being a US-based app, us Maltese may not always be able to get our paws on our coveted items ... unless we actually fly out for them!

Anyway, back to the game: On a daily basis, players are given daily styling challenges with a theme on which other players vote for.  Other challenges include $10K / $25K / $50K wardrobes and feature brand challenges.  Players get to use their own closet items, borrow from friends, or 'shop' for the right items from the game's store to perfect their style.  It's almost like going on a trip to the mall on a daily basis.  In fact, besides Rachel Zoe's own label, users can find gorgeous clothing and accessories from brands like  Rebecca Minkoff, French Connection, Hudson Jeans, Joie, Nanette Lepore, Dannijo, Fallon, Halston Heritage, and a whole host of other names, marking the app's edge over other fashion / styling games.

Another great feature of the game is the social sharing aspect - you can share your styles on your Facebook wall as well as your Pinterest boards (see mine here!); and, for every Facebook friend who joins, you get $1,000 in game money to shop till your finger-tips drop!

The game is available for download from App Store, Google Play as well as Amazon apps.

All in all, having myself tried other gamified styling apps, I believe this to be the one which is most enjoyable, not just for the ease in playing, but also for the realistic rendering of the clothes, making it appealing even to the more seasoned fashionistas.